I design brands people remember & experiences that make them matter.

THE PROJECT

I developed a range of campaign and marketing experiences designed to extend the American Express brand across physical and digital channels—maintaining a consistent, sophisticated visual language throughout.

The work translated campaign concepts into cohesive brand expressions while remaining aligned with American Express' established visual identity, guidelines, and premium tone.


THE GOAL

Create an experience and a feeling, spanning multiple channels.

The objective was to develop creative that could scale seamlessly across formats while maintaining the clarity, sophistication, and recognition associated with American Express.


THE APPROACH

Starting with a core idea, I developed a flexible visual system that could adaptable and scaleable.

Strong typography, imagery, composition, and brand elements were brought together to create a consistent experience—while allowing each channel to communicate in its own way.


INTEGRATED CAMPAIGNS + OUTDOOR

Large-scale compositions translated the campaign into immediate, recognizable brand moments.

Each execution maintained a consistent visual thread from initial engagement through conversion.

Email became an extension of the campaign rather than a separate communication.

Messaging, imagery, and hierarchy were adapted for a more focused one-to-one experience while maintaining the campaign's visual continuity.


DELIVERABLES

• Outdoor design
  
• Landing pages
  
• Integrated digital campaigns
  
• Email campaigns
  
• Ready-to-use social media assets
  

THE OUTCOME

A cohesive system of brand experiences designed to move seamlessly from outdoor to digital, email, and social—strengthening the campaign while preserving the distinctive American Express visual language.

One experience. Connecting lifestyle and finance.

THE PROJECT

I partnered across teams to support multiple initiatives, campaigns, and communication needs across the Comcast ecosystem. The work spanned websites, microsites, digital platforms, integrated campaigns, marketing materials, social media, presentations, data visualization, and print.

Every touchpoint was designed to feel distinctly Comcast while adapting to the needs of different audiences, messages, and platforms.


THE GOAL

Create work that is consistent, scalable, and immediately recognizable.

The challenge was to maintain a cohesive visual language across a broad range of initiatives while giving each campaign and communication its own purpose and personality.

The focus was simple:
— Strengthen brand consistency
— Create flexible, reusable design systems
— Make complex information easier to understand
— Build assets that teams could quickly adapt and activate
— Deliver engaging experiences across every channel


THE OUTCOME

A broad collection of work unified by a consistent design approach.

The result was a flexible visual ecosystem that supported multiple teams, audiences, and communication needs—while ensuring every experience felt clear, cohesive, and unmistakably Comcast.

One brand. Many touchpoints. One connected experience.

THE PROJECT

The work translated the energy of the Rio 2016 Olympic brand into a cohesive visual system—while remaining aligned with Comcast's brand standards, communication goals, and visual tone.

A multi-channel brand and marketing initiative spanning digital, outdoor, social, data, and print.

The challenge was to create a seamless experience across different audiences, platforms, and formats—while balancing the distinctive visual energy of Rio 2016 with Comcast's established brand.


THE GOAL

Create one connected experience across every touchpoint.

The work needed to be:
— Consistent across platforms
— Flexible across formats
— Easy to activate and adapt
— Visually engaging
— True to both Comcast and the Rio 2016 brand experience


THE APPROACH

Working within established brand guidelines, I developed and adapted creative concepts into a flexible system that could scale across the campaign.

Each piece was designed as part of a larger ecosystem.

Concept → Design → Adapt → Activate

The result was a cohesive visual language that moved from large-scale outdoor experiences to digital platforms and everyday marketing communications.


INTEGRATED CAMPAIGNS + OUTDOOR

A flexible campaign system designed to travel across digital platforms.

Large-format and environmental designs created to bring the energy of the event into physical spaces.

Bold imagery, Olympic-inspired movement, and clear messaging helped transform brand communications into highly visible experiences.


READY TO ACTIVATE

Reusable marketing and social media assets gave teams the flexibility to communicate quickly and consistently.

Templates and ready-to-use creative helped extend the campaign while maintaining alignment with the established visual system.


THE OUTCOME

Brand and campaign assets that brought together digital, outdoor, social, data, and print into a cohesive system.

Creative assets were adapted for multiple channels while maintaining a recognizable visual thread throughout the experience.

The work was designed to scale across platforms, adapt to different communication needs, and capture the energy of the 2016 Rio Olympic Games—while maintaining a clear and consistent Comcast presence.

One idea. Multiple formats. A unified presence.

THE PROJECT

This work brought that spirit to life across outdoor advertising, integrated digital campaigns, social media, marketing communications, and print—creating a cohesive campaign system aligned with Motorola's brand aesthetic, guidelines, and visual tone.

A multi-channel campaign designed to create a strong, consistent presence across every touchpoint.


THE GOAL

Create one clear idea. Make it work everywhere.

The work needed to:
— Capture attention
— Communicate the product clearly
— Maintain a consistent brand presence
— Adapt across multiple platforms and formats
— Give teams flexible assets ready for activation


THE OUTCOME

A flexible campaign system built for visibility.

The result was a cohesive collection of campaign assets that could scale across platforms and formats while maintaining a striking, recognizable Motorola presence.

Bold compositions, product-focused visuals, and clear messaging created a powerful presence in high-visibility environments.

From outdoor to digital, social to print, every execution was designed to work independently—and feel stronger as part of the whole.